Biz StarCast – July 2023 Edition

by Leslie Tagorda

July Biz StarCast Overview

July Biz StarCast – Cultivate Your Self Love

Vibe: Changing, scattered to focused, channeled, loving, secure

Enjoy the quiet of the first week of July in the cosmos and break free with the Full Moon in Capricorn. Because as July unfolds, we have a few planetary faceoffs and by the end of the month, Venus, the ruler of connection and attraction begins her rare retrograde cycle. It’s a great time to reevaluate your relationship to love, self love, play and joy.

To embrace and radiate joy is revolution and a radical upgrade.

I know I could use a whole lot more, what about you?

To value play is to value your creativity, growth, communications, emotional intelligence, and physical vitality.

Play and pleasure is not just for children. It is time to re-evaluate your sense of passion and joy for both inner healing and outward radiance.

In July release the notion you need to work hard, bring in a dose of self love and harness the power of play to shine brighter

Oh, check it out…

I’ve gone back to my Biz StarCast roots and simplified this month. Less is more. Let me know what you think!

You are LOVED.

July Cosmic Shifts:

  • Mars enters Virgo (July 10)
  • Mercury enters Leo (July 10)
  • Lunar Nodes enters Aries/Libra (July 18)
  • Venus Retrograde begins Leo 28° (July 22)
  • Sun enters Leo (July 22)
  • Mercury enters Virgo (July 28)


  • Full Moon Capricorn 11° (July 3)
  • New Moon Cancer 24° (July 17)

Continue Below…

Planetary Purpose
In a pinch and want to remember which days are best for which task? Go with the planetary days.

  • Sunday (Sun): Create, radiate, source
    Do what you love!
  • Monday (Moon): Feel, intuit, nourish, care
    Define how you want to feel and listen to your intuition to plan your week.
  • Tuesday – Mars: Act, motivate, initiate, lead
    Take action on your tasks on this productive day.
  • Wednesday – Mercury: Think, speak, write, communicate, share info
    Get on social, send an informative email, share your voice.
  • Thursday – Jupiter: Believe, expand, teach, gratitude, promote
    Work on your website, send a press release, and promote your business.
  • Friday – Venus: Connect, combine, appreciate, beautify, soften
    Focus on money, relationships, beauty and appreciation.
  • Saturday – Saturn: Mastery, boundaries, “no”
    Take time for yourself to fill your cup.

How to use these cosmic energies:

  • These are the collective cosmic energies available to us all.
  • There is nothing to be fearful of. Get curious about what we need to learn.
  • For larger shifts, you’ll feel the energy a week leading up to and away from.

To personalize energies:

  • With conjunctions/meetings or lunar activations, look to the degree of the activation and find where that degree lives on your natal chart.
  • Your astrological house in which the degree occurs is where in your business or life more information is available for that cosmic shift.

Want to read your chart, the AstroBrand® Way?

Written in the Stars 101 – is a stand-alone 4-part training so you can learn to read your natal chart for Work, leadership, branding and beyond.

Week of July 2 – July 8, 2023

July 2, 2023

7/2 Unexpected revelations – Venus squares off with Uranus breaking through where you might have felt stuck creatively or monetarily. See the silver lining in breakthroughs that come your way and bring gratitude instead of judgment for the surprise as this is what you need at this time. What creative, social or money surprises come to you now?

Especially intense for Fixed signs (Taurus, Leo, Scorpio, Aquarius).

July 3, 2023

7/3 Breakfree from boxes – Full Moon Capricorn 11º 4:38 AM PT | 7:38 AM ET. It’s a powerful full moon to release your inner oppressor. Yes, society does a great job of putting us in boxes, neatly arranging us to fit expectations. And, you don’t have to agree or conform to these boxes. Let go of duties that bind you to make space for the responsibilities you want to do. Let go of outdated traditions in your life that tell you to work hard, ignore your feelings, and be on the top at all costs. You are done with all of that. You can say, NO! Grow out of the confines of the box you and society place you in and feel safe in knowing that this is part of your soul potential. What expectation will you release and say NO to?

Especially liberating for Cardinal signs (Aries, Cancer, Libra, Capricorn)

The Full Moon in Capricorn brings a period of culmination and achievement in the business realm. Capricorn is an earth sign known for its ambition, determination, and practicality. During this Full Moon, you can expect the energy to be focused on long-term goals, stability, and success.

During the Full Moon in Capricorn, it’s a powerful time to release what no longer serves you in your business endeavors. Here are some things you may consider letting go of:

  • Outdated Goals: Take a look at your business goals and assess if they are still aligned with your current vision and aspirations. If you find that some of your goals are no longer relevant or no longer resonate with you, it may be time to release them and make space for new, more aligned objectives.
  • Limiting Beliefs: Capricorn’s energy encourages you to step into your power and overcome self-imposed limitations. Identify any limiting beliefs or negative self-talk that holds you back from reaching your full potential in business. Release these mental barriers and replace them with empowering beliefs that support your growth and success.
  • Fear of Failure: Capricorn’s ambitious nature can sometimes trigger a fear of failure or a fear of taking risks. Let go of the fear that paralyzes you and prevents you from pursuing new opportunities or expanding your business. Embrace the lessons that come with both successes and failures, knowing that each experience contributes to your growth.
  • Perfectionism: Capricorn’s practicality can sometimes manifest as a tendency towards perfectionism. While striving for excellence is admirable, an excessive focus on perfection can hinder progress and creativity. Release the need for everything to be flawless and instead embrace the concept of “progress over perfection.”
  • Workaholic Tendencies: Capricorn energy can lead to an overemphasis on work and a neglect of personal life and self-care. Let go of the mindset that equates productivity with long hours and burnout. Find a healthier balance between work and personal life, allowing time for rest, rejuvenation, and activities that bring you joy.
  • Negative Professional Relationships: Evaluate your professional relationships during this Full Moon and identify any toxic or draining connections. Let go of partnerships, collaborations, or clients that no longer align with your values or impede your progress. Surround yourself with positive and supportive individuals who uplift and inspire you.

Remember, releasing doesn’t necessarily mean cutting ties abruptly or making drastic changes overnight. It’s about acknowledging what no longer serves your business growth, setting intentions to let go, and taking conscious steps towards creating positive change. Trust the process and have faith that releasing what holds you back will create space for new opportunities and success in your business journey.

Week of July 9 – July 15, 2023

Things are action packed at the beginning of the week with both Mars and Mercury changing signs while Mercury faces off with Pluto Rx. You’ll likely feel frustrated at the start of the week because you’ll want to move but it’ll feel like everything is pushing back. Use your tools to regulate and you’ll make it. The calmer you can be, the quicker things will progress.

July 9, 2023

7/9 – Intuitive understanding – Mercury flows with Neptune Rx who is still stationary at Pisces of 27º. At the same time we have our 4Q Moon in Aries at 6:48 PM PT | 9:48 PM ET. If you’ve been feeling like jello, not able to move, you’re likely being impacted by Neptune’s ability to make like a watercolor. Yet at times like this you gain a new understanding, deeper than awareness. It’s understanding, acceptance and self compassion. This acceptance is transcendent wisdom. You are here to unify. You are here to intuit. You now have a subtle, yet profound understanding. It’s productive to be still. What emotional understanding do you now have in calmness?

July 10, 2023

7/10 Organization hyperdrive – Mars enters Virgo at 4:40 AM PT | 7:40 AM ET. Now through August 27, Mars is motivated to analyze and organize. Use this season to motivate over gathering data, reviewing your metrics, getting things organized and making evidence-based decisions. This is a great time to face the numbers and data. Data doesn’t lie and can give you the facts on what to slash and cut that will make your business more effective (and profitable). Be aware that this vigilance of Mars in Virgo can make you overthink, over work, and over analyze. When you begin to feel this tendency, take care of your body first. Calm your system and maintain good health to prevent your mind from going on overdrive. What data-driven aspects of your Work will you slash?

If you have planets or angles in Virgo, Mars will energize your natal planets giving you extra oomph to pay attention to the details and work effectively.

If you are born with Mars in Virgo, you are hyper focused and love taking action on evidence. You have a way about you that likes to streamline, activate and accelerate. To say you’re ambitious is an understatement. But do be aware that this combo can be hypercritical and have zero patience for disorganization or mistakes. This will only frustrate you until you can harness some ease and flow. Turn perfection into wholeness and efficiency into effectiveness. Everyone needs to rest, especially you.


If you have Mars in Virgo in your natal chart, it means that Mars, the planet of energy, action, and assertiveness, was positioned in the zodiac sign of Virgo at the time of your birth. This placement influences your approach to motivation, ambition, and how you assert yourself in various areas of life. Here are some characteristics associated with Mars in Virgo:

  • Detail-oriented and methodical: Mars in Virgo individuals pay close attention to details and have a meticulous approach to their actions. You tend to analyze situations carefully, consider all the facts, and strive for perfection, efficiency and precision in your endeavors.
  • Practical and organized: You have a practical mindset and prefer to have a systematic approach to tasks. You may create to-do lists, follow routines, and focus on practical solutions when tackling challenges. Your organization skills allow you to plan effectively and accomplish your goals step by step.
  • Hardworking and diligent: Mars in Virgo people are known for their strong work ethic. You have a natural drive to put in consistent effort, and you take pride in your ability to be reliable, responsible, and thorough in your work. You’re willing to invest time and energy to achieve your objectives.
  • Perfectionistic tendencies: With Mars in Virgo, you may have high standards for yourself and others. While this can push you to excel and produce quality work, it’s important to avoid becoming overly critical or self-critical. Learning to balance your pursuit of perfection with self-acceptance can be beneficial.
  • Analytical and problem-solving skills: You possess a sharp and analytical mind, which helps you excel in tasks that require logical thinking and problem-solving. Your ability to identify and analyze details allows you to come up with practical solutions and make sound decisions.
  • Health-conscious: Mars in Virgo individuals often have an interest in health and well-being. You may be conscious of maintaining a healthy lifestyle, paying attention to nutrition, exercise, and self-care practices. You tend to focus on taking care of your physical well-being.

Remember that these general characteristics are influenced by other factors in your birth chart, such as aspects to Mars and the overall dynamics of your chart. For a more comprehensive understanding of how Mars in Virgo specifically impacts you, considering a personalized interpretation by an astrologer is recommended.

July 10

7/10 Confident expression – Mercury enters Leo at 9:11 PM PT | 12:11 AM +1 ET. From now through July 29, Mercury dashes through courageous Leo. Your thoughts and communications are very good at expressing themselves right now in colorful, vibrant ways. This is a great time to shine bright with creative writing projects or add some fun to your communications. Jokes, memes, popular sayings… Write in the vein of delightful for your next launch or website. Gamify a set of processes, dress up for your reels or TikToks — do what feels aligned! You are sure to have fun expressing yourself. Keep in mind to engage as well as listen from your heart for your communications to come across as heartfelt instead of ostentatious. What fun can you have with your messaging?

If you are born with Mercury in Leo, you wear your heart on your sleeve in brightly colored patterns. There is no hiding what you think, as you have the ability to proudly proclaim what is on your heart and mind. Your words and ways of communication can sometimes be loud, but they are always full of color, vibrancy and play. Harness this ability to understand and perceive the world around you to express what your heart and inner child needs. In your Work, communicate creativity with courage and confidence. A little drama and flair will only add to your message.

Week of July 16 – July 22, 2023

This is one of the biggest weeks of July. Opening with a transformative and transcendental New Moon in Cancer, the Lunar Nodes changing Axis into Aries/Libra and finally the Sun, leaving Cancer to return home to Leo. In addition, Mars spends all week facing off with Saturn, the two hot head, action takers of the sky. Lastly the rarest of all planetary retrogrades, Venus is essentially on the brakes all week, coming to a standstill before hitting reverse.It’s a week to choose empowerment over entitlement, flexibility over rigidity and spiritual mastery over bypassing. Feel all the feels this week and move through them so you can re-discover your self love.

July 17, 2023

7/17 Empowering Acceptance – New Moon at Cancer 24º happens at 11:32 AM PT | 2:32 PM ET. Generally with the Moon in her home sign and on a potent intention setting day, you would expect sensitivity and grace. Thankfully Neptune flows with the Sun and the Moon so you can feel all the feels. Yet Mars and Saturn face off over control, Mercury and Jupiter square off over who knows best, and Pluto confronts your intentions ensuring your power and privilege is not entitled. Yes, it’s a ton to think about and this is where acceptance, kindness, and belonging come in. This is your chance, with this New Moon to come face to face where you’ve been out of control, accept the privileges you’ve been blessed with, and share those blessings with others through your Work. Listen, include, invite and lift in your New Moon intention. What seeds of empowerment and belonging will you plant?

7/17 Collective Interdependence – The Lunar Nodes change to Aries and Libra shifting collective destiny and collective karma. Now for the next 18 months through Jan 2025, the North Node will explore Aries while the South Node reveals the shadows of Libra that we as a society need to shift. It’s a time of quickening of pace (thanks, Aries) and pioneering innovations. It’s also a time of learning the lessons of partnerships, allyship, and collaborations. Expect to see themes around me vs we, individuality vs relationship, advocacy vs diplomacy. Can we shift into the true meaning of love and respect as interdependence to awaken society in its next evolution?

Reframe (Do, energy ripe for)

  • Autonomy and independence
  • Individuality within relationship
  • Self direction
  • New collective phase

Dismantle (don’t, resist urge to)

  • Diplomacy that does nothing
  • People pleasing
  • Be indecisive
  • Hold onto past relationships

July 20, 2023

7/20 – Inspiration vs Control – A big day with both the Sun flowing with Neptune Rx and Mars coming face to face with Saturn Rx. We come to a climax today on these energies that have been building all week. Lean on your inspiration and generosity to ease the control and power conflict you may be having. Trust your intuition, pay it forward. Your good deeds must outweigh your frustrations today. What gratitude can you create from frustration?

July 22, 2023

Venus Retrograde begins Leo 28°

6:32 PM PT | 9:32 PM ET

Reevaluate Your Creativity

Venus represents our ability to connect and attract the right people and resources we need to thrive. In Capricorn, thriving is about achieving your goals, living up to your own responsibilities, and being the expert.

A personal planet, Venus only appears to go in reverse every 18 months for about 6 weeks. That’s only 7% of her entire orbit. The last time Venus was in Rx was in Capricorn, Dec 2021 – Jan 2022.

And as a personal planet, we do feel her retrograde cycle intimately on a personal level in our lives and Work.

When Venus is in retrograde you get to:

  • Reexamine relationships
  • Reevaluate your money
  • Redefine your values
  • Reconnect to your community

In Leo, We get to spend time with our creativity, our play, our passions, to reveal the value of joy and pleasure that maybe we have lost.

During a Venus Rx, it’s not a good time to make impulsive luxury purchases or get into a fling. But this is a great time to reestablish a relationship to your passion projects and bring more pleasure into your relationships.

Also, if a break up in values, money or relationships seems to be on the horizon, use this time to reexamine. Hold off on taking concrete action till after the retrograde is over – you may have new realizations when it comes to connections and money.

The house that contains this Venus Rx shows you where in your life and Work you need to reevaluate your relationship to joy and pleasure.

Schedule (same process as Mercury Retrograde)

  • 6/19/23 Enters shadow zone – Leo 12°
  • 7/22/23 Station retrograde – Leo 28°
  • 8/13/23 Midpoint combust – Leo 20°
  • 9/3/23 Station direct – Leo 12°
  • 10/7/23 Leaves shadow zone – Leo 28°

Astro Notes

  • 44 days, 16°
  • Trine Chiron Aries – Value in your past hurts
  • Square Uranus Taurus – Choose passion, let go the rest
  • Neptune / Pluto Yod to Venus – Your pleasure connects you to your divine
  • Square Jupiter Taurus – Embody and expand your pleasure

July 22, 2023

7/22 – Love love love – Sun enters Leo at 6:50 PM PT | 9:50 PM ET to add radiance to Venus that just shifted gears. It’s time to lead with your heart in Leo season. Leo is all about creativity, confidence, courage and passion. If you aren’t working in your business with bliss, then you’re not making the kind of impact you are meant to. This doesn’t have to be about pride. This is purely about planting the energy of joy and love in all that you do. How will you add radiance and love to your Work?

If you have Sun in Leo you are a natural born bringer of joy, brilliance, creativity and fun! You radiate creativity as your source of creative power. Full-color brightness heart, mind, passion and soul is what pours through all that you are aligned to do. You have a passion and knack when you approach your work from child-like joy that is like no one else’s.

It’s easy to dismiss this talent and joy as it comes so naturally to you. No one else can add that kind of flair. Do not be afraid to center your joy or feel like you’re shining brightly on stage, regardless of what your Work is.

Remember that your Work is your stage.

Work towards and shine brightly in your passion and creativity. Dress to be noticed, bling out to dazzle, and smile to delight.

Be aware of getting too high on your high horse. You can show and tell people how wonderful you are, but don’t force the issue. And be aware of resenting people who don’t at first notice your genius. Surround yourself with the people that appreciate your talent.

In your Work, be noticed! Your ability to bring in creative flair, joy, courage, playfulness and fun is what makes you undeniably unique. Be sure to create opportunities that allow you to Work in your superpowers.

Remember, the Sun doesn’t give an “f” if it blinds you, so shine brightly, my Leo Luminary.

The key to tapping into this solar energy is to bring awareness to how this permeates through all your Work. Confidently express this trait as a superpower that makes you different from others in your field, AND create opportunities that allow you to work in your zone of genius.

Happy Solar Return to you, bold Leo Luminaries!

Week of July 23 -July 29, 2023

The last week of July is time to spark into action. You’ll have some fun creative surprises to react to, and some unearthing for clean up. All of this to prepare you for Mercury entering Virgo for an extended stay. To organize, systemize and create your Work rituals, you first need to open up your mind to new ways of doing, and let go of all the guck that is weighing you down (hello old unorganized files taking up too much memory in my drives). Be open this week and your wheels will get going.

July 23, 2023

7/23 Change-making thinking – Mercury squares off with Uranus today making it possible to take a risk and ask for something out of the ordinary Mercury and Uranus create creative tension. A tension that wants to spark, a tension that encourages a catalyzation for something even better. It’s an electrifying day to create something extraordinary. What’s shaking up your creative thinking?

July 25, 2023

7/25 Act and investigate – The 2Q Moon Scorpio at 3:07 PM PT | 6:08 PM ET asks you to initiate with Scorpio and dive into the shadows to bring them to light so you can decide what to eliminate instead of collecting things and sweeping them under the rug where they collect and back you up. To truly let go, Scorpio requires truth and trust. Elimination isn’t simply letting go to surrender, it is knowing exactly what is not needed and taking action on cutting it out. There is no hiding this week. What will you eliminate?

July 27, 2023

7/27 Love yourself – Mercury meets up with Venus Rx today and it’s a great day to send a gift or note of love. Maybe even a love note to yourself. Get creative, do something out of the blue. Especially if it comes to showing yourself some love, go buy yourself some flowers and make a mixed tape for how much you love yourself!

July 28, 2023

7/28 Organized effectiveness – Mercury enters Virgo now through October 6 for an extended stay in their home sign of Virgo. Mercury loves being in Virgo because it can take all the data it learned through being in its Gemini archetype, and make a plan to do something with the analysis. And we get this extended stay thanks to a Mercury Retrograde in late August. While Mercury is in Virgo, it’s your chance to get your business in ORDER. Finally get to all that needs to be re-categorized, re-systemize, re-organize, and re-diagnosed so you can get streamlined and simplified. This is a great time to put things together in your Work in a holistic and effective way. What can you (re)diagnose, (re)understand, and (re)make whole in your Work?

If you are born with Mercury in Virgo, you are ultra organized, love evidence, are detail oriented, and can err on the side of being a health nut. You can get caught up in overthinking every little detail and making sure things are perfect. Remember that there is no such thing as perfect. Will your attention to detail add to your final result, or take away from the enjoyment? To simplify is your sweet spot. Use your mental power to create automations, turn data into actions, and systems that allow your Work to flow. Use your hands to do the work in the minutia that brings your heart, mind and soul so much joy.



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