Website Strategy + Planning Guide
A free comprehensive checklist PDF that asks you all of the right questions to create an aligned website so you can create a vision of your new site before you get started.
Start with a vision, plan for your next steps, then elevate your brand and business.
Astrology Keys for Website Success
Using the AstroBrand® Method
Websites are still at the heart of what I do and a foundational piece for a brand. If looking into the eyes of a person you can see their soul. Then looking into the website of a business or a personal brand, you need to see the Work’s soul.
To put together a website in the AstroBrand® way takes the guess work out of what to say and what colors to choose and adds an extra one-two-punch with making the website impactful in getting to the heart of the brand’s (business, organization or individual) beliefs, values and why someone would want to work with the brand.
Your website needs…
Positioning
- Who does this brand serve? What is the shared identity?
- What does this brand offer that is of value?
- Why does this brand exist and what’s their beliefs and values?
- How does this brand do what they do? What’s their secret sauce and method?
People don’t take action on “what” – they buy WHY and HOW!
Voice
- Personality that evokes the feelings and style of the brand
- Ideology that encompasses the values, purpose, mission and vision that calls in your tribe.
- Calls to action that inspire people to act upon your goals (join, buy, discover) by anticipating and answer their questions before they ask.
- Concise and searchable keywords and phrases that create stickiness in the World Wide Web
Style
- Colors that vibe with the frequency and identity of yourself that attracts your people
- Imagery that illustrate your brand mood, values and offerings.
- Fonts that are in congruence to the style yet are easy to read and hierarchical in nature for scan-ability.
Turn your website woes to website wonders
The AstroBrand® Method was born of all this website design and development experience because a website requires ALL these facets of a brand. I’m so passionate about folx having a website that is functional, beautiful and inspires action whether you are creating a 1-page sales page or a full-blown multipage website.
