Web Design · Brand Identity
Web design & brand strategy for mission-driven organizations.
Brand and websites built to match the level you’re growing into, since 2004.
The Problem
Your work is remarkable. Is your website reflecting your brilliance?
Maybe your visuals feel dated. Maybe your site is clunky, slow, or hard to navigate. Maybe your message isn’t connecting to the people you most want to reach.
You’ve grown. Your impact has expanded. Whether you’re a legacy organization ready to step into your next chapter — or a rising voice working to translate your multi-faceted brilliance into one cohesive presence — your brand and website need to rise to meet you.
When they do, everything changes. Your message lands. Your people find you. You SHINE.
Want a beautiful website or brand but struggling with:
No time to DIY it
You're running the mission. Your website keeps falling to the bottom of the list.
Brand that's smaller than you
Your visuals reflect a smaller version of who you've become.
Invisible online
The right people can't find you, and when they do, the site doesn't convert.
Unclear messaging
You know what you do, but translating it into words that land is a different story.
The Possibility
Where form meets function.
A great website is more than beautiful. It is technically sound, fast, accessible, and built for search. It speaks to the hearts of the people you most want to reach — and then moves them to take action.
We bring together two things most studios keep separate: the technical rigor of development, SEO, and information architecture — and the artistry of visual identity, storytelling, and human connection.
From legacy organizations that need to honor years of domain authority — to rising stars working to articulate their multi-faceted passions into one cohesive system — web design and development is branding come to life.
“Working with Leslie and Jeff has been a wonderful experience from start to finish”
The website looks fantastic, and we’re genuinely excited to continue building on the new features and pages they’ve created for us. The collaboration was a true pleasure — we couldn’t be more pleased with how everything turned out, and we’re grateful for the partnership.
The Possibility
Where form meets function.
A great website is more than beautiful. It is technically sound, fast, accessible, and built for search. It speaks to the hearts of the people you most want to reach — and then moves them to take action.
We bring together two things most studios keep separate: the technical rigor of development, SEO, and information architecture — and the artistry of visual identity, storytelling, and human connection.
From legacy organizations that need to honor years of domain authority — to rising stars working to articulate their multi-faceted passions into one cohesive system — web design and development is branding come to life.
20+
100+
10yr
∞
Why New Moon Creative, LLC
20+ years of proven strategy, process, and results.
As a small boutique firm, we value lasting relationships. Many of our clients have been with us for over 10 years. Your success is our success.
We believe in equity and justice, and we live by inclusion and the power of lived experience — it’s in our soul as a WOC-owned, LGBTQI-run business.
Our approach to design and branding is timeless, strategic, and innovative. We don’t chase trends, as they will be gone tomorrow. We build presences that stand the test of time.
“From day one of relaunching, the feedback has been extraordinary”
Partners, candidates, and complete strangers have all commented on the branding and how it connects them to our mission. We used to be passive about promoting ourselves. Now we can’t stop. Finding New Moon Creative was an aha moment. My first thought was, “Where have they been my whole career?”
“From day one of relaunching, the feedback has been extraordinary”
Partners, candidates, and complete strangers have all commented on the branding and how it connects them to our mission. We used to be passive about promoting ourselves. Now we can’t stop. Finding New Moon Creative was an aha moment. My first thought was, “Where have they been my whole career?”
What We Do
Timeless Brand Identities + Websites Built to Last
Visual Identity Design
- Custom logo suite
- Color palette + typography
- Brand guide + art direction
- Social templates + assets
- Timeless, team-ready system
Website Design + Dev
- WordPress, Squarespace, Shopify, Kajabi
- Conversion-focused UX
- Fast, responsive, ADA-compliant
- SEO + Analytics setup
- Donation, events, e-commerce + more
Brand + Website Together
When they work together, your message becomes clearer, your confidence rises, and your people find you with ease.
Portfolio
Our Work
From nonprofits to thought leaders to global educators (since 2004) — here is what becomes possible when your brand and website are built from strategy, craft, and care.
Green Schools National Network
Intersection for the Arts
LDES Council
Mind Money Balance
Asha Frost
Giselle Allen
Quinteto Latino
Be More Connected
Kathy McCabe of Dream of Europe
Mind Witchery
Mirror Mirror Books
Sage Construction SF
Our Signature Process
A Proven Process. Clear at Every Step.
Every project follows our signature six-phase process — designed so you always know where we are, what is coming next, and what we need from you. Approvals at every stage. Eliminating surprises, decision fatigue, and wasted time.
“Working with New Moon has forever changed my standard for how a website project should be done.”
From the creative brief to the content audit to always keeping the audience top of mind — the process is beautiful. Now when I work with anyone else, I find myself asking, “What would New Moon do?”
Getting Started
Phase 01
Onboarding questionnaire, project workspace setup, Strategy Consult. Deposit due to start.
Discovery
Phase 02
Deep dive: credentials, assets, Pinterest board, Content Discovery Workbook, customer journey survey, sitemap.
Design
Phase 03
Wireframe, style tile, homepage design, additional page layouts. Up to 3 rounds of feedback per phase.
Development
Phase 04
Internal pages, responsive build, feature integration, speed optimization, ADA compliance, SSL.
Launch
Phase 05
SEO keywords, sitemap submission, Analytics setup. Final payment due before launch.
Project Close + 30-Day Guarantee
Phase 06
Training, handoff, maintenance guidelines. 30-day guarantee: if something isn’t right, we fix it.
Ongoing Maintenance
Monthly Retainer
Monthly maintenance available: we handle WordPress updates, plugins, and content edits, so you can stay focused on the work that moves your business forward.
Our Secret Sauce
Want to Take The Guesswork Out Entirely?
This isn’t prediction. It’s about removing the guesswork and uncovering what’s already true about your organization — so we design from clarity and energetic insight.
Astrology is never required. It’s simply available for those who are curious — aligning to the brand already written in the stars.
Packages + Pricing
Choose Your Design Experience
Visual Identity
Packages start at $3999 USD
Brand Igniter
- Custom logo suite
- Color palette + typography
- Brand guide + art direction
- Social templates + assets
- Timeless, team-ready system
FULL SYSTEM
Brand Visionary
- Everything in Brand Igniter
- Extended identity + collateral
- Pattern + imagery direction
- Full style guide
- AstroBrand® sessions available
Website Design + Development
Packages start at $4499 USD
Igniters
- 1x discovery session
- Squarespace or Shopify
- Up to 8 pages
- 3x simple features
- ADA, SSL, speed, security
- Training video(s)
MOST POPULAR
Creators
- 2x discovery sessions
- Squarespace or WordPress
- Up to 16 pages
- Sales landing page
- 6x simple features
- SEO for 2 pages
- 1x 1-on-1 training
Visionaries
- 4x sessions + audit
- WordPress (custom)
- Up to 30 pages
- 3 sales landing pages
- 9x simple + 1 complex feature
- SEO for 8 pages
- 2x 1-on-1 training
Copywriting
Simple Features
Complex Features
Monthly Support
À La Carte Hours
AstroBrand® Sessions
Invoices paid to New Moon Creative, LLC · Clients responsible for hosting, domain + premium plugin licenses
Brand + Website Together
Want your brand identity and website designed as one integrated presence? We scope Brand + Website packages custom to your organization.
Testimonials
From the people we get to do this with.
— Intersection For the Arts
— Lindsay of Mind, Money, Balance
— Shelby Bach
— Shirin Eskandani of Whole Hearted Coaching
— Natalie Miller of Mind Witchery
— Elyse Preston
“Leslie’s branding gave me the confidence to show up in the world — and that’s exactly what I want for my clients. When the external looks great, you feel confident spreading your message. What I appreciated most is that they didn’t take the easy route. It would have been simple to go feminine and cutesy, but that’s not me and that’s not my client. I wanted something that truly captures people — something unlike anything else. And they absolutely delivered.”
— Grace Van Cleave
— Asha Frost
Have Questions?
Frequently Asked Questions
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Not always — but it helps. We’ll help you figure out the right starting point during your inquiry call.
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Yes. We meet you where you are.
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WordPress (Divi Theme), Squarespace, Shopify, and Kajabi — chosen based on your needs and goals.
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Your website meets accessibility standards for people with disabilities — included in every package.
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Three installments tied to your project timeline: deposit to start, second at midpoint, final one week before launch.
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Yes. Monthly packages from $265/month. We are your long-term partner.
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The AstroBrand® Method is optional. Never required — but powerful if you’re curious.