Episode 77: Creating an Aligned Visual Brand Using Astrology

You’ve heard the business gurus say you need a stand-out logo and others say don’t waste your money on getting the perfect look. How do you know what to do? And then when you decide you need a logo, you guess and choose colors you like and symbols that make you comfortable — but really, how do you know how to create an aligned visual identity!? In this episode, I go over all the secrets about how to stop guessing about your logo and visual brand — when you use astrology. No more second-guessing, copying, or deciding on whether to invest – ahhh! You have a unique energetic signature represented in astrology that wants to be visible and amplified through your visual brand. And there are certain signatures that NEED a beautiful brand to get started. Learn my astrology and brand design secrets – all here.

Results in branding

When not using astrology vs when using astrology

• Not using astrology
  • Guessing
  • Getting ok results
  • Long cycle of experimenting
  • Not confident in knowing when something was it
• Using astrology
  • No guessing, clear energies to capture
  • Everything is energy, planets, luminaries, colors, symbols, aspects/harmonies
  • Stretching into energies that are the most visible and aligned vs the colors that are safe and comfortable to create an impactful brand
• RESULT
  • Astrology gives us the substance and foundation of the brand archetypes and energies that need to capture
  • Astrology gives us the specific energies to capture visually through aligned colors that best represent the person and business, not just guessing, going with trends, or feeling comfortable which is a sign of not
    visual brand

My Design Tips

So you can create an aligned visual identity on your own or with a trusted designer who gets you.

1. Mistake of starting with your visual brand

• The visual brand is only the tip of the iceberg – an important visible part
• You’ll hear all kinds of business experts say
  • You need a memorable visual brand
  • You don’t need one, don’t spend the money on an expensive visual brand
  • How do you know if you’re making the right move and creating a memorable yet energetically attractive visual brand?

In our business, this is the tip of the proverbial iceberg known as the

• But if you don’t have your foundation done it means NOTHING – pretty face with no substance
• Foundation – your brand position and strategy
• Next level – brand values – your results, purpose, social impact and equity
• Build up – core messaging and personality – what you say, your voice, how you say it, the big message that is based on your position and values
• Then we have your visuals

2. The exception to the rule: the signs and astrological energies that need a beautiful brand

• How to know if you need one vs want one
• Strong Venus
• Libra or Taurus Rising
• Look good, feel good
• Venus near the rising or midheaven

3. Design Mistakes around creating your visual brand or logo

• Starting there first (unless exception – mentioned above)
• Putting too many expectations into your logo design as the symbol for everything
  • Gets too detailed
  • Lacks integrity
• Thinking having your logo defines your brand (emotional expectations that will solve everything)
  • This leads to unrealistic expectations
  • Can’t view the visual brand with perspective
  • Have so many expectations you can’t discern if you love it or if you’re scared it doesn’t communicate something
• Being too trendy
• Having a logo/visual that satisfies your past karmic patterns (based on moon) vs your stretch potentials (that you may not
• initially like)
• Continually changing your visual brand without there being an actual shift in your business
  • A rebrand isn’t a new visual design

4. The two astrological keys to your visual design

• Rising
• Midheaven
• Any energies in the 1 or 10H
• Colors – canva, color palettes
• Symbols – aligned with the archetypes of the signs sitting there
• Gemini / Pisces
  • Yellow looks good on me/ orange
  • Navy
  • Purple
  • Black and white – New Moon LLC – it is a circle!

5. Brand Visuals You Need

• Font families and pairings
• Professional (or really good) Photos – spend money here
  • Headshots
  • Lifestyle shots
  • Stockphotos
• Symbols and elements
  • Patterns
  • Textures
• Color palette
• Logo (optional – unless you have strong Venus)

Work with me

AstroBrand™ Readings

Want to overcome your fears and see your fullest potential? Invest in an AstroBrand session or two.